A mid-sized business in the health and wellness sector, selling supplements and natural health products through their website and various online marketplaces. Prior to working with us, they were managing their digital advertising in-house with limited success.

Challenge

The client approached us with several common challenges:

• Inconsistent monthly sales despite steady ad spend
• Limited understanding of their target audience
• Ad campaigns running without clear strategic direction
• Budget being spent across too many channels without clear ROI tracking
• Difficulty standing out in a competitive market

Our Solution

Initial Assessment and Strategy

• Conducted a thorough audit of existing advertising efforts
• Analyzed customer data to identify core audience segments
• Reviewed competitor positioning and market opportunities
• Created a focused advertising strategy aligned with business goals

Implementation

We developed a streamlined approach focusing on:

• Google Display campaigns targeting specific interest groups
• Meta advertising with custom audiences based on engagement
• Strategic retargeting to capture interested prospects
• Platform-specific creative assets optimized for each channel
• Clear tracking implementation for accurate attribution

Ongoing Optimization

• Weekly performance reviews and budget adjustments
• Regular A/B testing of ad creative and copy
• Audience refinement based on engagement data
• Seasonal campaign adjustments
• Monthly strategy sessions with the client

Results (First 6 Months)

Performance Improvements

• Reduced cost per acquisition by 22%
• Increased click-through rates by 34%
• Improved conversion rates by 28%
• Enhanced return on ad spend by 45%

Business Impact

• Steady month-over-month sales growth averaging 15%
• More predictable revenue patterns
• Better understanding of customer behavior
• Clearer picture of marketing ROI
• Improved ability to forecast inventory needs

Key Learning

• Focused targeting outperformed broad audience approaches
• Consistent messaging across platforms strengthened brand recognition
• Regular optimization led to steady performance improvements
• Clear tracking enabled better decision-making

Long-term Value

The structured approach we implemented helped create:

• Sustainable growth patterns
• More efficient use of advertising budget
• Better understanding of customer acquisition costs
• Clear framework for scaling advertising efforts